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The name Sudio stems from an incident when one of the founders spotted the musician Phil Collins in New York having problems with his headphones. With the frustration of not yet being able to offer any better alternative to Phil, the only words he could utter were: “trust me I know the feeling,” as they shared eye contact. The name Sudio is a homage to the Phil Collins song Sussudio and the determination of succeeding with the venture rendering from the bitter sweet anecdote.


In the last few decades, the city of Stockholm has fostered and nurtured several iconic companies which today are considered synonymous with its vivid atmosphere. We too were inspired by its vibrance and wanted to embrace our Swedish heritage while creating the Sudio brand. In the same way it has propelled other companies to achieve incredible success, we believe remaining true to our Scandinavian roots has helped us get to where we are today.