Sudio AB ("Sudio", "we" or "us") takes all necessary measures to make sure that personal data concerning our customers, business partners and visitors to our website is being processed by us in a lawful, fair and transparent manner.
When you use our various services, i.e. when you purchase our products or visit our website, https://www.sudio.com (the "Website"), we collect and process your personal data. Consequently, Sudio is the data controller of your personal data.
In connection with an order of our products, you provide us with personal data such as your name, e-mail address, telephone number and address. When making payments via the Website you need to provide additional information, such as debit or credit card information or, if you wish to pay by invoice, your personal identification number. We process the collected information for the purpose of administering your order, including to communicate with you regarding the order (e.g. for support purposes in the event of any issues with the delivery of the items). Such processing which relates to the purchase is necessary for us to carry out in order to fulfil our contractual obligations in relation to you.
Based on your consent, which you provide when subscribing to our newsletter, we may process your personal data, e.g. your name and e-mail address, in order to provide you with relevant offers, invitations and news. These e-mails contain information relating to our products and services, such as exclusive offers, collection launches, events or similar. In order to communicate with you as described, we may process personal data regarding your order history, order value, payment method used and from which country you accessed our Website.
We may process your name, e-mail address and order history to carry out customer surveys, based on our legitimate interest of obtaining further knowledge of how our customers view us and our products and services. The individual results of the surveys are only retained during such period that it takes for us to compile the result on an aggregated level and is thereafter deleted.
Furthermore, we may process personal data such as your location, categories of products purchased and information regarding payment methods used on our Website, for statistical purposes, e.g. in order to see how many individuals in a certain age range have purchased our products. This statistical information may be used for business development purposes and the processing of your personal data is necessary for our legitimate interest of continuously improving our business and providing new products and services.
In addition to the above, we collect publicly available information about influencers which we may engage in marketing campaigns, based on our legitimate interest of assessing possible marketing strategies. If an individual influencer is contacted by us and if we decide to engage the influencer, we may process the personal data of the influencer to the extent necessary for the entering into and the performance of the contract between us and the influencer.
We take all reasonable steps to ensure that your personal data is processed and stored securely. Your personal data will never be stored longer than permitted by applicable law or longer than necessary to fulfil the above stated purposes. If you are a customer of Sudio, your personal data will be deleted no later than two years after your last purchase or after the expiry of any guarantees which may apply to purchased products.
In addition, we retain information regarding your order and transaction, including any support related communication, should any issues arise with the delivered products. Information regarding your purchase will be retained for accounting purposes in accordance with applicable accounting legislation.
Group companies: For the purposes outlined above, we may disclose your personal data to companies within the Orange Sky AB group: Sudio AB & 107 Years AB.
Third party payment providers: We use third party payment providers to process payments via the Website. In order to administer the order and for the performance of the agreement between you and us, we will disclose information regarding your name, address, order information, debit or credit card information and device used for purchase to the third-party payment provider. Such third party payment providers may process your personal data as data controllers and will, consequently, have their own privacy policies. Any customer who sends information to or through such third parties should review the third parties’ privacy policies before any personal data is transferred to them.
You have the right to request information about the personal data concerning you that we are processing and how it is being used by contacting us in writing on the contact details provided below. You are also entitled to request correction of incorrect, incomplete or ambiguous personal data concerning you by contacting us. For the protection of your privacy and your personal data, we may require that you identify yourself in connection with our assistance.
In accordance with applicable data protection laws, you also have the right to request that your personal data shall be erased or that the processing of your personal data shall be restricted. In certain situations, you also have the right to object to the processing of your personal data and request that your personal data must be transmitted in an electronic format.
You may file a complaint with the Swedish Data Protection Authority (Sw. Datainspektionen) or any other competent supervisory authority if you believe that our processing of your personal data is not carried out in accordance with applicable laws.
If you have any questions or concerns about our processing of personal data, please contact us using the following contact details.
Sudio AB (556913-8372)
114 42 Stockholm