In the last few decades, the city of Stockholm has fostered and nurtured several iconic companies which today are considered synonymous with its vibrant and vivid atmosphere. In the same way it has impelled so many of them to achieve incredible success, we were also inspired by it and embraced its heritage which has helped us get to where we are today.
The name Sudio comes from an incident when one of the founders spotted the musician Phil Collins in New York having problems with his headphones. With the frustration of not yet being able to offer any better alternative to Phil the only words he could out were: “trust me I know the feeling”, as they shared eye contact. The name Sudio is an homage to Phil Collins song Sussudio and the determination of succeeding with the venture rendered from the bitter sweet anecdote.
Sound is vibrations which propagates through a medium - air. The objective of an earphone is to mimic the original vibrations which were generated when the piece of sound was recorded.
The most common mistake when taking on the challenge of reproducing sound is to forget that it is a human being that is subjectively going to judge whether or not the sound is high fidelity. To understand the art one has to study the psychoacoustics of the human species, effects which really matters.
With the science of humans perception of sound as a background, one can start to make informative choices of how to maximize the user’s experience by mitigating the flaws and boosting the effects that really matters.
At Sudio we always start with defining the experience we want to achieve and from that we define the technical specifications that corresponds to that experience.
The timeless elegant design is suitable for every day of the week, regardless if you are listening to music on your way to a black tie event or enjoying a sunny day in shorts and a polo. The Sudio sound piece will be your elegant companion.
A product should be intuit and ready to use at all time. You can see an example of our philosophy being employed in our stay-in-ear feature which let the user wear the earphones like an accessory around the neck - ready to use at all time. Stayin-ear prolongs lifetime as the earphones wears out every time they are squeezed down in one’s pocket.
Making earphones is still an art of craftsmanship. While machines have come a long way, humans still conquer machines. The human eye cannot be fooled and Sudio has chosen to stay with handmade details for the most part of the production process. Call us old-fashioned, we call it craftsmanship.
Cutting edge engineering techniques and elegant minimalistic designs are the primary elements Mats has embodied in Sudio’s portfolio. He believes that a product should be intuitive and ready to use at all time.
You can see an example of Mats’ philosophy being employed in our stay-in-ear feature (featured in the Klang model) which lets the user wear the earphones like an accessory around the neck, ready to use at all time. Stay-in-ear prolongs their lifespan, since the earphones wear out every time they are squeezed down in one’s pocket.
Mats Wallsten was born on the Swedish island Lidingö in 1988. The family of Wallsten has a long tradition of designers and Mats started working for his father’s yacht design house at the age of six. In time, Mats knew that he’d like to pursue a creative career and chose to attend one of Scandinavia’s most prestigious design schools, the University College of Arts, Crafts and Design in Stockholm.
